Monday, August 27, 2007

BCD Music Group - Marketing


Welcome to the exciting world of BCD Music Group. We are experts at what we do. This is serious business for us, and we recognize that it’s serious biz for you too.

We specialize in new and developing talent and their titles. Labels and artists select us as their distribution and marketing solution for a number of reasons:

We work with Artists that have been discovered by a major record label, and either have signed already, or are negotiating a deal. We work closely with the Major and help the artist achieve the results majors demand … unit sales, building a sizeable fan base, and creating buzz for the music. This artist normally transitions to the Major after 6 to 12 months.

We cater to independent record labels and artists that have a substantial history of sales with previous titles. These clients have industry recognition and a fan base, and can handle their own marketing. These clients look for the highest payback per unit sold.

We also favor artists new to the industry, releasing their first project. These clients require education, assistance with marketing and promotions, and sometimes funding. If you do not have the in-house expertise, we encourage you to let us help you with marketing, promotions, and other activities necessary for a successful release, however, services other than distribution are not for free. Depending on the service you need, we can give you an estimate of cost in advance. Services are most often prepaid. Please see Marketing & Promotion Fees for a schedule of charges.

BCD has a dedicated and experienced staff. We like to be involved as early in the project as possible. We know what consumers want to buy – we know what retail store buyers want to buy. Let us help you spec your project, design your graphics and print your promotional materials – we can most often manufacture your CDs/DVDs faster and cheaper than anybody else.

Reach out and have ‘active communications’ with your project manager or other staff member. Listen to their advice, and remember … this is what we do ‘all day long’.

With over 500 independent titles in our catalog, and growing every day, BCD titles include Platinum artists, Billboard charters and generally hot regional and national music. Titles range from urban, to rock and alternative, to classical, to country, to comedy and to children's titles.

BCD has become the distributor of choice, because we cater to artists and record labels that have the desire, personality, and resources to achieve their dreams. BCD welcomes first-time releases and new artists. "We are here to help you understand the sometimes confusing and complex industry and business of distribution. We can also help you with making music, marketing, advertising, and promotions...traditional and non-traditional." We reach traditional bricks and mortar retail stores, national chains, as well as mom & pop stores across the United States. BCD also services online stores and digital down-load websites.

Located in Kingwood, Texas, a suburb of Houston, BCD has their fingers on the pulse of the South Coast's urban, country and rock music... BCD knows what consumers want, what's hot, and know how to get your music - everywhere. "If you think you might need our services, are interested in our titles, or just want to chat about the industry, give us a shout."

http://www.myspace.com/bcdmarketing

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